Now I don't know about you, but these days I am being inundated with offers from lead generation companies. It's not like I haven't had my share of dealings with them, God knows I have. The interesting thing is that everything is now repackaged and the exclusive buyer and seller leads are much cheaper than 3 years ago when I had my runnings with Top Producer, House Values and Agent Connect.
I consider myself an openminded individual, so I would like to invite the comment of those of you who are currently using lead generation companies, those who have tried and then canceled their service, and those like me who are on the fence.
Let me say, I am not totally opposed to lead generation companies, but when you have a company in California trying to tell me about the realities of the real estate market in New Mexico, then there is a problem. I live here, I deal with people here, and I study the market here. The only reason I have considered lead generation companies is if I believe that they would provide an added layer of efficiency to my business. In other words, instead of door knocking for three hours two times per week, I would buy 10 leads for example. Three years ago when I got involved with these companies I actually drafted a series of questions that I provided the folks at Top Producer, if they wanted to generate viable leads. The response I got was that they would have to charge a lot more per lead. The fact of the matter is that I wouldn't mind paying more for a lead if the return on investment was adequate.
So I pose this question to you: If you had to pay $1000 per lead for a person who was going to buy a home for $300,000, would you purchase the lead? Certainly you would! Why then isn't there a company out there that is doing exactly that? Or is there such a company? Taking it one step further, if a lead generation company charges that kind of money for a lead, would they be willing to be paid at the closing table? I am curious to hear what others have to say about this subject.